The communication campaign launched by the startup from Barcelona in July 2021 –which has had the valuable support of IREC and Innoenergy in its dissemination– had a very positive impact in the Spanish and international press.
Among the specialized media, El Periódico de la Energía –the Spanish publication of reference in the sector–, Smart Cities World –the leading global platform for urban sustainability– and Smart Energy –an international media with origin in South Africa–, have highlighted the project of Bamboo Energy as a driver of consumer participation in the new energy system.
The economic media have also announced the projection of Bamboo Energy in the entrepreneurial ecosystem. Thus, Business Insider has chosen it as one of the 20 most interesting energy startups according to various experts, while Capital Riesgo and Via Empresa have dedicated articles to it, highlighting its role in the management of energy aggregation.
The social networks of these media, together with those of Bamboo Energy, IREC and Innoenergy, have contributed to amplify the impacts of the campaign.